![]() We criticize the assumption that markets are central to scaling on two accounts. Their recommendations therefore focus largely on promoting commodification and market exchange. Defined as exchanges mediated by money where prices are established through supply and demand, sustainability theories widely assume that market formation is critical for sustainability innovations to scale. Mechanism for scaling in theories of sustainability transitions: the market. In this paper, we examine and dissect the main ![]() ![]() ![]() Driven by a sense of urgency about planetary catastrophe, both sustainability theories and practices are strongly shaped by the requirement for their interventions to be scalable. The obsession with ‘scalability’ is highly visible in the field of sustainability transitions. ![]()
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